ROASify: Google Ads Refund Sync

What it does

Every refund you issue keeps sitting in Google Ads as a real conversion, telling the algorithm to find more customers just like the one who returned their order. ROASify watches your Shopify store for refunds and cancellations and automatically sends Google Ads the correction — a full retraction, or a corrected value for a partial refund.

It's a focused add-on, not a replacement for your existing Purchase tracking. It never sends new conversions — only corrections to conversions your existing setup (Shopify's native Google & YouTube channel, GA4, or another app) already tracked. Google Ads only — Meta's Conversions API has no equivalent adjustment mechanism, and this app doesn't pretend otherwise.

How it works

• Install from the Shopify App Store and connect the Google Ads account you already track Purchases in.
• ROASify automatically finds your Ads account and Purchase conversion action — no IDs to hunt down by hand.
• When an order is refunded or cancelled, the correction is sent automatically. No ongoing maintenance.

Privacy by design

ROASify requests only Shopify's read_orders scope. It never touches customer name, email, phone, or address — only an order ID and a dollar amount are ever sent to Google Ads.